Best Claude Skills for Social Media Content in 2026

The best Claude skills for social media in 2026 are Marketing Skills' social skill for strategy, charlie947's voice-first LinkedIn set, social-media-skills/skills for every platform, and the Blotato, Planable and PostEverywhere plugins when you also want to schedule or publish. Social media is where a generic AI assistant shows its weaknesses fastest: the same hook every time, the wrong length for each platform, and a voice that sounds like nobody. A social media skill fixes that by giving Claude a SKILL.md playbook with platform rules, hook patterns and your own voice notes. This guide covers the SKILL.md skills that handle repurposing, writing, planning and post review, plus the rules that keep AI-assisted social content honest.

Star counts come from GitHub and are stated as of 2026-11-12. Stars measure attention, not quality or safety. New to skills? Start with what an agent skill is or Agent Skills explained, and see the best Claude skills in 2026 across every category for other categories.

Quick comparison

Skill	Best for	Stars (2026-11-12)	License	Runs scripts?	Network or keys
coreyhaines31/marketingskills (social)	Strategy and repurposing	59,917	MIT	No (skill is Markdown)	Only if you connect a scheduler
alirezarezvani/claude-skills	Writing plus metric scripts	29,698	MIT	Yes (Python)	No
charlie947/social-media-skills	LinkedIn creators, voice-first	4,671	MIT	Some	Optional Apify and Gemini keys
social-media-skills/skills	Every platform, plan to publish	301	MIT	Some	Publishing via a scheduler MCP
Blotato-Inc/blotato-skills	Beginners, write to schedule	209	No licence file on GitHub	Check the repo	Blotato account to schedule
Planable/smm-skills	Agencies, drafts and approvals	4	MIT	No	Planable remote MCP (OAuth)
posteverywhere/claude-plugin	Publishing to many platforms	1	MIT	No	PostEverywhere remote connector
EshaRana17/claude-social-content-skill	Repurposing with ethics guardrails	New	MIT	No	No

The skills

coreyhaines31/marketingskills: social

The social skill in Marketing Skills covers LinkedIn, X, Instagram, TikTok and Facebook. It starts with questions about goals, audience and whether you are building a personal or company brand, then works through platform formats, posting frequency, repurposing one long piece into several posts, and reviewing what performed. It sits beside skills for copywriting, launch planning and content strategy, which helps if social is one channel among many.

• Who it is for: founders and marketers who want social planning tied to the rest of their marketing.
• Install: npx skills add coreyhaines31/marketingskills --skill social
• Stars: 59,917 (as of 2026-11-12)
• License: MIT
• Security note: the skill is Markdown and reference files; it can hand off to a scheduling MCP server or API if you connect one, which then holds your account access.

alirezarezvani/claude-skills: social-content and social-media-analyzer

This collection has two useful social skills. social-content applies each platform's hook, length and format rules and repurposes one idea across platforms. social-media-analyzer calculates engagement rate, campaign ROI and platform comparisons with two Python scripts, so numbers come from arithmetic on your data rather than from the model.

• Who it is for: marketers who want writing help and a quick, repeatable way to compare performance across channels.
• Install: /plugin marketplace add alirezarezvani/claude-skills then /plugin install marketing-skills@claude-code-skills
• Stars: 29,698 (as of 2026-11-12)
• License: MIT
• Security note: the analyzer scripts use only Python's standard library and work on data you supply, with no network calls.

charlie947/social-media-skills

Charlie Hills' social media skills are built around one idea: run voice-builder first. It interviews you, reads three to five of your writing samples and produces voice.md and about-me.md, which every other skill reads. The set includes a LinkedIn post writer, profile optimizer, hook generator, post formatter (PAS, AIDA and similar frameworks), content matrix, post scorer and a LinkedIn analytics dashboard built from your export.

• Who it is for: LinkedIn creators and personal brands who care most about sounding like themselves.
• Install: /plugin marketplace add charlie947/social-media-skills then /plugin install social-media-skills
• Stars: 4,671 (as of 2026-11-12)
• License: MIT
• Security note: the core writing skills are instructions; the Reel analysis and optional post fetching use Apify and Gemini through your own APIFY_API_TOKEN and GOOGLE_AI_API_KEY, so those skills send data to third parties.

social-media-skills/skills

This repository is the broadest option, with 106 skills covering brand foundation, planning, writing, video, design, platform-specific growth for Instagram, TikTok, YouTube and others, and publishing. Its scheduling-and-queue skill is a bridge to a scheduling service, and it is written with a sensible rule: always confirm before scheduling or publishing, and treat publish-now and delete as separate, explicit confirmations.

• Who it is for: teams managing many platforms who want one consistent system from strategy to scheduled post.
• Install: npx skills add social-media-skills/skills (or /plugin marketplace add social-media-skills/skills)
• Stars: 301 (as of 2026-11-12)
• License: MIT
• Security note: most skills are Markdown; publishing goes through a third-party scheduler's MCP server and API key, which can post to your accounts, so keep the confirmation step on.

Blotato-Inc/blotato-skills

Blotato's free skills are a Claude Code plugin with eight skills: content-coach (a front door for beginners), brand-brief, post-writer, post-grader, post-scheduler, repurpose, viral-hooks and generate, which drafts a faceless AI video through kie.ai and hands it to Blotato. Type /blotato to see them all.

• Who it is for: beginners who want to go from a blank page to a scheduled post in one conversation.
• Install: /plugin marketplace add Blotato-Inc/blotato-skills then /plugin install blotato@blotato-skills
• Stars: 209 (as of 2026-11-12)
• License: GitHub shows no licence file, so check the terms before you copy or modify the skills.
• Security note: writing skills stay local; post-scheduler sends posts through your Blotato account, and generate uses a third-party video service, so both send your content off your machine.

Planable/smm-skills

Planable's SMM skills (the Planable/smm-skills address now redirects there) are six skills for the Planable MCP server: draft post batches, a pending approvals roundup, a monthly performance summary, a content calendar audit, cross-client metrics and content pattern analysis. Installing the plugin also registers Planable's remote MCP server; you sign in with OAuth on first use.

• Who it is for: agencies and teams that already plan and approve posts in Planable.
• Install: /plugin marketplace add Planable/smm-skills then /plugin install planable-smm@planable
• Stars: 4 (as of 2026-11-12)
• License: MIT
• Security note: the README says the draft skills create drafts only and nothing publishes without explicit action in Planable; the MCP server still reads your workspaces once you sign in.

posteverywhere/claude-plugin

PostEverywhere for Claude pairs 15 skills with a remote connector at mcp.posteverywhere.ai. It writes, schedules and publishes to Instagram, TikTok, YouTube, LinkedIn, Facebook, X, Threads, Pinterest, Bluesky, Telegram, Discord, WordPress and Google Business Profile, and reads post analytics.

• Who it is for: creators who want to publish from Claude to many platforms without an API key.
• Install: /plugin marketplace add posteverywhere/claude-plugin then /plugin install posteverywhere@posteverywhere, or npx skills add posteverywhere/claude-plugin for other agents
• Stars: 1 (as of 2026-11-12)
• License: MIT
• Security note: the README says Claude always shows a post before it goes live and publishes only when you ask; your text and media go to PostEverywhere's servers, signed in as you.

EshaRana17/claude-social-content-skill (social-content)

Disclosure: built by the AgenticMart team.

claude-social-content-skill installs a skill named social-content. Give it one piece of content, such as a blog post, talk or changelog, and it repurposes it into an X thread, a LinkedIn post, an Instagram carousel outline and a short-video script. It also includes hook patterns, a 30-day content calendar template, a brand voice guide you fill in once, and a post review checklist.

What is distinctive is the ethics guardrails built into the instructions. It will not write fake engagement (comment pods, bought followers, sock-puppet replies), will not invent testimonials or reviews, and adds a disclosure line when a post involves a sponsor, affiliate link or free product. It has no scripts and makes no network calls. Any listing can get a free automated scan; each listing page shows its scan status, and you can browse others in the agent skills directory.

• Who it is for: solo creators and small teams who want one input turned into platform-ready drafts without connecting any accounts.
• Install: git clone https://github.com/EshaRana17/claude-social-content-skill ~/.claude/skills/social-content
• Security report: scan results on AgenticMart
• Stars: new repository, no star count reported here
• License: MIT
• Security note: Markdown only; no scripts, no network access, no API keys.

Which Claude social media skill should you pick?

• Your voice is the product: start with charlie947's voice-builder, then use any writer on top of the voice file.
• You need numbers you can trust: the alirezarezvani analyzer computes metrics from your export instead of estimating them.
• You manage many platforms and want scheduling: social-media-skills/skills covers the whole pipeline.
• You run an agency with client approvals: Planable's skills if your team already uses Planable.
• You want to publish from Claude: Blotato or PostEverywhere, each through its own account.
• You want drafts without account access: coreyhaines31's social or our social-content stay on your machine.

Can a skill post for you? Skills vs connectors

A skill on its own only writes: it is instructions and reference files that shape what Claude drafts. Posting directly needs an MCP server for that platform or scheduler, which holds the account access and exposes tools such as "schedule post". Blotato, Planable and PostEverywhere all pair skills with their own service; Planable and PostEverywhere do it through a remote MCP server you sign in to. You can compare other social and scheduling servers in the MCP server directory. For the full difference, read Agent Skills vs MCP servers.

Try saying

These prompts come from the skills' own READMEs, so they should match each skill's description.

Prompt	Skill it should trigger
"I don't know what to post"	Blotato content-coach
"Is this post any good?"	Blotato post-grader
"Turn this blog post into a week of content"	Blotato repurpose
"Draft 5 LinkedIn posts for Acme"	Planable draft-post-batch
"What's pending approval?"	Planable pending-approvals-roundup

An agency workflow with client approval

1. One voice file per client. Build it once from that client's best posts and keep it in the client's folder.
2. Draft in batches. Ask for a week of drafts per client, never published directly.
3. Route drafts for sign-off. In Planable the drafts land in the client's workspace for approval; with other tools, share the drafts and wait for a written yes.
4. Check the queue daily. A pending approvals roundup shows what is stuck and which posts have publishing errors.
5. Publish only approved posts, and keep the disclosure pass below for every sponsored or affiliate post.

A practical workflow: one piece, a month of posts

1. Build the voice file once

Run a voice skill on three to five posts you are proud of. Save the result in your content project, not inside the skill folder, so updates do not overwrite it. Every later step reads it.

2. Repurpose the source piece

Paste one long piece and ask for a thread, a LinkedIn post, a carousel outline and a 45-second video script. Ask for three hook options per format. Pick one and edit it; the first draft is a starting point.

3. Fill the calendar

Use a 30-day calendar or content matrix to spread the pieces across the month, mixing formats and pillars. Leave gaps for timely posts you cannot plan.

4. Review before anything goes out

Run a post review against your voice file and platform rules: length, hook, one clear idea, a specific ask. Then do the ethics pass below. If a scheduling skill is connected, approve each batch yourself.

5. Measure from real exports

Export analytics from each platform and run a script-based analyzer. Feed the top and bottom posts back into the next month's plan.

Ethics: what AI-assisted social content must not do

AI makes it cheap to produce content at volume, which makes it cheap to cross legal lines too. In the United States, the FTC's rules apply whether a human or an agent wrote the post.

• Disclose material connections. If you were paid, got a free product, earn an affiliate commission or have a family or employment tie to a brand, say so clearly in the post itself. See the FTC's Guides Concerning Use of Endorsements and Testimonials in Advertising, especially section 255.5. Use clear words such as "ad" or "sponsored", not "sp" or "collab".
• No fake reviews or testimonials. The FTC's Rule on the Use of Consumer Reviews and Testimonials prohibits fake or false reviews and testimonials, including AI-generated ones that misrepresent who wrote them, and buying positive or negative reviews.
• No fake engagement. The same rule covers the misuse of fake indicators of social media influence, such as bought followers or bot-generated views used for commercial purposes. Platforms ban it too; LinkedIn's Professional Community Policies prohibit fake accounts and artificial engagement.
• Do not claim experience you do not have. Do not review a product you have not used, and do not let an agent write "I tried this for a month" for you.

A skill can help by refusing these tasks and adding disclosures by default, but the person who posts is still responsible.

How do you check a social media skill before installing it?

Social media skills are often one step away from your accounts, so review them before you install:

1. Find anything that posts. A skill or connected MCP server that can publish should require confirmation for every batch.
2. List the keys. Scheduler, Apify or model API keys should be scoped and revocable.
3. Read the scripts. Analytics scripts should read your export, not upload it.
4. Check the instructions for manipulation. A skill that promises "viral growth hacks" may be teaching engagement pods or fake reviews.

Our Agent Skills guide walks through a full review, and the scan methodology page explains what the free AgenticMart scan checks. Any listing can get a free automated scan; each listing page shows its scan status, and you can browse listings whose latest scan found no flagged issues. A scan is a malware and risk check, not a safety guarantee. For the difference between a writing skill and a publishing integration, read Agent Skills vs MCP servers. Building your own? See how to write an agent skill and submit it for a scan.

FAQ

Can a Claude skill post to social media for me?

Only if it is connected to a scheduling service or platform API, usually through an MCP server and an API key. Writing skills on their own produce drafts. If you connect publishing, keep a confirmation step for every post.

Do I have to label AI-written posts?

The FTC rules focus on endorsements and material connections, not on whether AI helped you write. Some platforms have their own AI labeling rules, especially for realistic images and video, so check each platform's policies.

Will a social media skill make my posts sound like everyone else's?

It will if you skip the voice step. Feeding a skill your own writing samples and editing every draft is what keeps the output yours.

Are social media skills safe to install?

Instruction-only skills are low risk. Skills that hold API keys or can publish to your accounts need a closer look. Check the listing's scan status in the agent skills directory before installing. A scan is a risk check, not a guarantee.

Can it post to Instagram or TikTok?

Only with a connected service. PostEverywhere's plugin, for example, lists Instagram and TikTok among the platforms it publishes to through its connector (README). A writing skill alone produces drafts you post yourself.

Will it publish without asking?

It should not. PostEverywhere's README says nothing is published unless you ask, and Planable's draft skills create drafts only. Check each tool's own rules, and keep confirmation on for every post.

Do I need Claude Pro?

No. Anthropic says skills are available on Free, Pro, Max, Ultra, Team and Enterprise plans, with code execution turned on (Claude Help Center). The scheduling services above may have their own paid plans.