Claude SEO Skills by lhitches

Claude SEO Skills

61 free Claude Skills for SEO and AI search. Built by Hawk Academy and the StudioHawk senior team. Drop into Claude Desktop and run.

Official site: claudeseoskills.com.au, install commands, real sample output from every flagship skill, and the full directory.

These are the Claude Skills StudioHawk uses across 500+ live client SEO campaigns. We open-sourced them through Hawk Academy so any SEO, founder, or in-house marketer can run agency-grade audits and briefs straight inside Claude Desktop, free.

Every skill has a matching landing page at hawkacademy.co/claude-seo-skills with worked examples, sample output, and the StudioHawk thinking behind it.

Watch first: "Don't Use Claude for SEO Until You Watch This"

A short walkthrough of how StudioHawk actually uses these Claude Skills on live client SEO work. Click the thumbnail to play on YouTube.

---

Why we built this

Most SEO tools are either expensive SaaS subscriptions or one-off paid prompts. Neither is how StudioHawk's own SEO specialists actually work day to day. We run Claude Skills, drop in our own crawl data, and let Claude do the audit, the brief, or the report.

These 61 skills are the exact set our team uses on live client work. Now they live in your Claude Desktop too.

Free, MIT-licensed, no upsell. You will not find a paywall, an email gate, or a "premium tier" in this repo. Hawk Academy is funded by StudioHawk's agency business. The skills are the giveaway.

---

Who this is for

• In-house SEOs who want StudioHawk-grade audit and briefing skills without the StudioHawk retainer
• Freelance SEO consultants who want a faster audit + briefing workflow than running Screaming Frog by hand
• Founders and marketers who do not have an SEO team but need to ship audits, content briefs, and reports
• Agency teams evaluating which Claude Skills are worth standardising across their workflow

If you have ever spent three hours building a content brief in Google Docs or four hours writing up a technical SEO audit, these skills delete most of that.

---

What people say about the underlying training

These skills sit underneath the free Hawk Academy course. The training the course teaches is what the skills automate.

"Hands down one of the most comprehensive SEO Courses I've encountered. A huge time saver."

Daniel Gladki, eCommerce Director, Uniqlo

"I thought I already knew SEO, having done it for 5 years, but the technical SEO and link-building stuff is incredible."

Harvey, Terrain Tamer

"We enrolled our entire team. The quizzes and real-world examples make it so much easier to actually retain and apply the knowledge."

Will Rosindell, Medicart

More reviews on hawkacademy.co. Over 6,000 students are enrolled in the free course these skills come from.

---

Install (90 seconds)

Each skill installs as its own folder containing a SKILL.md file, which is the structure Claude expects. No build step, no API keys, no dependencies.

macOS / Linux

git clone https://github.com/lhitches/claude-seo-skills.git
cd claude-seo-skills

# Each skill needs its own folder with the file named SKILL.md
for f in skills/*.md; do
  name=$(basename "$f" .md)
  mkdir -p ~/.claude/skills/"$name"
  cp "$f" ~/.claude/skills/"$name"/SKILL.md
done

# Skills that ship as folders already
cp -r skills/topical-authority-map skills/review-proof-sorter ~/.claude/skills/

Restart Claude Desktop. The skills appear in your Skills picker.

Windows (PowerShell)

git clone https://github.com/lhitches/claude-seo-skills.git
cd claude-seo-skills

# Each skill needs its own folder with the file named SKILL.md
Get-ChildItem skills\*.md | ForEach-Object {
  $name = $_.BaseName
  New-Item -ItemType Directory -Force "$env:USERPROFILE\.claude\skills\$name" | Out-Null
  Copy-Item $_.FullName "$env:USERPROFILE\.claude\skills\$name\SKILL.md"
}

# Skills that ship as folders already
Copy-Item -Recurse skills\topical-authority-map, skills\review-proof-sorter "$env:USERPROFILE\.claude\skills\"

Restart Claude Desktop.

Or grab individual skills

If you only want one or two skills, every landing page on hawkacademy.co/claude-seo-skills has a one-line curl command to install that skill alone. Faster than cloning the whole repo.

---

The 61 skills

Grouped by job. Every link goes to the Hawk Academy landing page with worked examples, sample output, and the install snippet.

Audit and diagnose

Skill	What it does
Schema Markup Auditor	Audits a page's structured data end to end: extracts the JSON-LD, grades each type against Google's rich-result rules, finds the schema the page is missing, and writes one corrected paste-ready graph.
Schema Markup Generator	Generates valid JSON-LD from a plain-English page description: picks the right types, fills real values, brackets what it cannot source, returns one paste-ready graph.
What's My Website Missing for AI Search?	Walks a site through the five things Google's leaked Content Warehouse documentation shows Google can measure: link index tiers, page effort, engagement, mentions beyond your own site, and query fan-out coverage. Returns a grade of desk, shelves or basement and one fix.
Rate My Page Like a Google Quality Rater	Grades a page using the criteria in Google's published 182-page General Guidelines: reputation, uniqueness and effort, and Needs Met relevance. Returns a scorecard plus the one thing to fix first.
Website Migration	Plans a migration before it launches: writes a dated baseline of the old site, maps every URL to where it is going, flags the pages with nowhere to land, then gives the launch-day checklist and four dated check-ins. Covers a new domain, platform, URL structure, HTTPS, subdomains and merges.
Technical SEO Audit	Finds the technical issues stopping Google from reading your site. Redirect chains, duplicate titles, indexing problems, orphan pages, cannibalisation.
Merchant Center Optimizer	Optimises your Google Merchant Center feed: disapproval triage, query-matching title rewrites, attribute completeness, feed-to-page consistency. Ranked by revenue.
Product Page Optimizer	Audits and rewrites a product page for search and AI shopping: eight-point evaluation, buyer constraint questions, rebuilt description, FAQ and schema. Paste-ready.
Category Page Optimizer	Turns bare product grids into decision-support pages: intro answer, buying guide with comparison table, FAQ, faceted-navigation read, ItemList schema.
Website Score	Free SEO score for any URL via Claude. The opening move on every StudioHawk audit.
Striking Distance Finder	Surfaces the pages you rank positions 8 to 20 for. Small CTR or content gains push them onto page one.
GSC Quick Start	Pulls your Google Search Console data and ranks the highest-leverage pages to fix first.
Rank Tracker	Turns GSC position data into a rank tracking system: two-period compare, movement verdicts weighted by impressions, priority keywords first, and the average-position artifacts explained.
Screaming Frog Analyser	Drop your Screaming Frog export, get a StudioHawk-style audit back.
Google Trust Check	Scores any page on the trust signals Google actually weights. Author entity, E-E-A-T, brand authority.
Entity SEO Auditor	Audits whether Google's Knowledge Graph and AI search recognise your brand as an entity. Entity home, schema, sameAs, Wikidata presence, cross-web consistency. One fix per layer.
Author Authority Builder	Turns authors from byline strings into entities: author page, Person schema with sameAs, byline fixes, cross-web consistency, three bio lengths. The E-E-A-T person layer.
Search Intent Mapper	Maps keywords to intent, builds one-cluster-one-page groups, names the content type each needs, and flags pages fighting their query's intent.
Content Decay Detector	Finds pages quietly losing traffic, diagnoses why (freshness, displacement, intent shift, demand), and prescribes refresh, rewrite, consolidate, or leave.
Decision Content Builder	Builds honest comparison pages and buyer guides: real criteria, admitted trade-offs, segmented verdicts. The decision content AI cites.
Helpful Content Audit	Grades any page against Google's 32 helpful-content self-assessment questions: evidence per verdict, YMYL-aware weighting, letter grade, prioritised fixes.
Log File Analyser	Turns raw access logs into crawl budget findings and a per-bot AI readiness verdict: Googlebot waste, sitemap coverage, and whether GPTBot, ClaudeBot and PerplexityBot are healthy, blocked or absent.
Information Gain Stats Researcher	Researches underused statistics from primary sources (journals, government data, PDFs) competitors never cite. Every stat verified: figure, year, source, link.
Listicle Builder	Builds list articles designed to be cited: format-fit check, ruthless item selection, liftable micro-summaries, evidence per item, anti-farm guard.
Review Sentiment Optimizer	Turns customer reviews into a plan: sentiment map, the brand description AI learned from them, response priorities, pull-quote bank, keyword mining.
Cannibalization Detector	Finds the queries where two of your own pages compete and split the signal. Picks the keeper and gives one fix: consolidate, canonical, or differentiate.
Schema Markup Generator	Generates and validates clean JSON-LD for any page type, with required vs recommended properties and a rich-result test checklist.
Affiliate Traffic Auditor	Cross-checks your GA4 referral traffic against affiliate payouts to find commission claimed by sources that did not drive the sale. The last-click hijacking pattern. Flags for review, never accuses.

Industry-specific audits

Skill	What it does
Ecommerce SEO Audit	Product, collection, and category-page audit. The issues StudioHawk fixes on every ecommerce client.
Agentic Product Page Auditor	Audits whether an AI shopping agent can read and buy from your product page. Scores the product graph across six layers and gives one template-level fix per problem, ranked by what blocks a sale.
B2B SEO Audit	Long sales cycles, decision committees, and the content that actually converts the buyer.
SaaS SEO Audit	Feature pages, comparison pages, free tools, and product-led growth content that compounds.
Local SEO Audit	GBP, NAP citations, local landing pages, and review strategy in one skill.
Restaurant SEO Audit	Hospitality-specific. Menu schema, opening hours, reservations, and the local intent that drives bookings.

Content and topical strategy

Skill	What it does
Content Brief Draft	Generates a content brief any writer can ship from. Audience, angle, structure, internal linking, distribution.
Information Gain Finder	Runs one test (could a competitor rebuild this page with AI in an afternoon?), grades a draft on six steps, then walks you through adding what only you have. Also ships as a Claude plugin.
Information Gain Analyser	Finds the unique angle competitors are missing on a query. Use before you write.
Title Tag Optimizer	The title-tag rewrite skill. Tested against Google's CTR signals StudioHawk monitors.
Topical Authority Map	Builds the cluster architecture for an entire topic from a single seed keyword.
Keyword Clustering	Groups a raw keyword list into page-level clusters by search intent, with target pages and cannibalisation flags.
Website Gap	Compares your site to a competitor and tells you the keywords, topics, and pages they cover that you do not.
Competitor Gap	Inverse of website-gap. Identifies the topics you cover that competitors miss, so you can defend them.
3 Ranking Laws Cheat Sheet	Every Google patent and the 2024 API leak distilled into 3 laws. Audits your site against NavBoost, siteFocusScore, and information gain.
Does My Page Match My ICP?	Builds personas and scores any page against each one: relevance, questions answered, tone fit and fixes.
Internal Linking	Finds the pages on your site already getting clicks, matches them to the pages you want to grow, and writes every link with its sentence and anchor text.

AI search

Skill	What it does
AI Visibility	Scores any page on the on-page factors most likely to win an AI citation. Run it before you publish.
AI Citation Monitor	Tracks whether ChatGPT, Claude, and Perplexity cite your site for the queries that matter.
Claude Code SEO	Plug Claude Code into your SEO workflow for code-level fixes, schema injection, and automated audits.
Clarity AI Bot Auditor	Paste your Microsoft Clarity AI bot data. Diagnoses every AI bot as healthy, blocked, throttled, or over-scraping, with one decisive fix per bot.
Citation Share Auditor	Reads your Bing Citation Share data and shows your slice of AI answers, the topics and intents you own, and where to grow it.
AI Visibility Dashboard	Builds your AI search board slide: four gauges (Eligible, Chosen, Arriving, Paying off) from real AI answers, GA4 and Search Console.

Outreach, links, and reviews

Skill	What it does
Data PR Outreach	The pitch process StudioHawk uses for Digital PR campaigns at scale.
Competitor Backlink Scanner	Reads a competitor backlink export, removes the sitewide noise and the link types nobody can win, then shortlists the pages worth approaching, qualified on whether the linking page actually ranks rather than on domain authority, with an outreach angle and a draft for each.
Google Review Handler	Drafts review responses that protect rank without sounding canned.
Internal Linking Optimizer	Maps the internal link graph, rescues orphans, feeds starved money pages, and outputs the exact from-page, to-page, anchor and sentence for every placement.
Review Engine	Turns your reviews into a search asset: inventories what you have, ranks who to ask, writes the outreach and plans your reviews page.
Review Proof Sorter	Sorts your Google reviews by service and suburb and writes a proof block for each service page, with the best quotes word for word.

Calculators and helpers

Skill	What it does
Ad Spend Calculator	What your Google Ads spend would have bought as SEO investment. The conversation that closes SEO deals.
Calculator Page Builder	Builds the spec for a free calculator page on your site (a backlink magnet).
GBP Analytics Connector	Pulls Google Business Profile insights into the StudioHawk local-SEO reporting format.
Winner or Loser	Did the latest Google update boost or hurt you? Quick diagnostic on any GSC export.

---

About the makers

These skills are built and maintained by the StudioHawk senior team, distributed free through Hawk Academy.

• Harry Sanders is the founder of StudioHawk, Australia's largest dedicated SEO agency, and Hawk Academy. Forbes 30 Under 30. 1,000-plus SEO campaigns delivered with zero algorithmic penalisations. AWIA Board Member.
• Lawrence Hitches is Chief of Staff at StudioHawk and an AI SEO consultant based in Melbourne. Young Search Professional of the Year (Semrush 2021). Speaker at SEO conferences across Asia-Pacific.

The skills reflect how a 120-person SEO agency actually runs audits, briefs, and reports. They are not generic prompts.

StudioHawk has been recognised by

US Search Awards · UK Search Awards · APAC Search Awards (4× Best Large SEO Agency) · Global Search Awards · SEMrush Search Awards · Global Digital Excellence Awards · Global Marketing Awards · Global Agency Awards · The Drum Awards · Marketing Innovation Awards · Mumbrella

StudioHawk clients (a sample)

Nike · New Balance · Fujifilm · Officeworks · Kao · Weber · Bondi Sands · Intuit QuickBooks · Kogan · The Good Guys · Ryobi · Moonpig · Employment Hero · PETstock · Samsung

---

Use cases

• Junior SEO standardisation. Drop the audit skills onto a junior's machine, get StudioHawk-grade output on day one
• Agency QA. Run every client audit through the same Claude skill so reports are consistent across consultants
• Freelancer leverage. A solo SEO consultant can punch above their weight using the same workflow we run at 120-person scale
• Founder DIY. Founder-led SEO that does not require hiring an in-house SEO until the business is much bigger
• In-house team scale-up. A two-person in-house SEO team can match the output of a much larger team

---

The full Hawk Academy roadmap

These skills sit inside a larger 10-step SEO roadmap. If you want to know where each skill fits in a complete SEO programme, see:

The Hawk Academy SEO Roadmap: 10 steps from SEO fundamentals to AI search, with every step linked to a free Hawk Academy resource plus the specific course module that teaches it inside the free Hawk Academy course.

If you want the structured course version of the same material with video walkthroughs and quizzes, enrol free at learn.hawkacademy.co/register.

---

Contributing

Found a bug, want to improve a skill, or have an idea for a new one? Open an issue or a pull request. We read every one.

If you ship something interesting on top of these skills, we want to know. Tag @studiohawkseo on Instagram or mention @StudioHawk on LinkedIn.

---

License

MIT. See LICENSE.

You can use these skills in client work, in commercial products, in agency engagements, in courses. Attribution back to Hawk Academy is appreciated but not required.

---

Links

• Hawk Academy SEO Skills hub: hawkacademy.co/claude-seo-skills (canonical home, the full skill library with worked examples)
• The Hawk Academy SEO Roadmap: hawkacademy.co/resources/seo-roadmap
• Free Hawk Academy course: learn.hawkacademy.co/register
• StudioHawk: studiohawk.com.au (the parent agency)
• About Harry Sanders: hawkacademy.co/about/harry-sanders
• About Lawrence Hitches: hawkacademy.co/about/lawrence-hitches

Built with Claude.