Claude Social Content Skill

Social Content Studio (Agent Skill)

An open-source Agent Skill that turns Claude into a careful social media content studio for creators, founders and small brands. It follows the open Agent Skills SKILL.md format, so it works in Claude Code, Claude.ai and other agents that support the standard.

Skill name: social-content

What it does

Workflow	Output
Repurpose one piece	From a blog post, video transcript or podcast notes: an X thread, LinkedIn post, Instagram carousel (slide-by-slide copy, alt text, caption), short-video script (hook, beats, on-screen text, CTA) and a Threads/Bluesky post
Hooks and headlines	Options across five named patterns (curiosity gap, contrarian, specific result, story open, list promise), why each works, and a payoff check against clickbait
Content calendar	A 30-day plan sized to your real capacity, with pillars, format mix, cadence, a weekly review loop and an import-ready CSV
Brand voice	A voice guide built from 3-5 of your posts (tone, vocabulary, rhythm, do/don't) and applied to new drafts
Post review	Scores for hook, clarity, scannability, CTA, platform fit, accessibility and honesty, plus an improved version

Built-in guardrails: no fake engagement, no fake reviews or testimonials, no posing as an unaffiliated customer, clear sponsorship and affiliation disclosure (in line with US FTC endorsement guidance), no engagement bait and no invented statistics. Missing facts are marked [ADD: ...] rather than made up.

Platform limits (X, LinkedIn, Instagram, TikTok, YouTube Shorts, Threads, Bluesky) are recorded with check dates in references/platforms.md. Limits change; update that file when they do.

Example prompts

• "Turn this blog post into an X thread, a LinkedIn post and an Instagram carousel." (paste the post)
• "Here is the transcript of my latest podcast episode. Give me a 45-second Reels script and a Bluesky post."
• "Write 10 hook options for a LinkedIn post about why we stopped offering free trials."
• "Build a 30-day content calendar for my bakery. Goal: more pre-orders. I have about 4 hours a week. Export it as CSV."
• "Here are five of my posts. Build me a voice guide, then rewrite this draft in my voice."
• "Review this LinkedIn draft and make it better."

Repository layout

claude-social-content-skill/
  SKILL.md                    Main instructions (loaded when the skill triggers)
  references/
    platforms.md              Limits with dates, platform norms, disclosure tools
    hooks.md                  Hook patterns, strength and clickbait tests
    repurposing.md            Idea inventory, angle matrix, templates, example
    calendar.md               Pillars, cadence, CSV spec, review loop
    voice.md                  Voice analysis checklist and guide template
    ethics.md                 Disclosure, fake engagement, claims, examples
  assets/
    content_calendar.csv      Calendar template (header plus sample rows)
  agent.json                  Machine-readable manifest
  LICENSE                     MIT
  README.md

Reference files are loaded only when a workflow needs them (progressive disclosure), keeping the main instructions short.

Installation

The skill folder must be named social-content to match the name field in SKILL.md (required by the Agent Skills specification). This repository is named claude-social-content-skill, so rename the folder when you install it.

Claude Code

Personal (available in all your projects):

git clone https://github.com/EshaRana17/claude-social-content-skill.git
mkdir -p ~/.claude/skills
cp -r claude-social-content-skill ~/.claude/skills/social-content

On Windows (PowerShell):

git clone https://github.com/EshaRana17/claude-social-content-skill.git
New-Item -ItemType Directory -Force "$HOME\.claude\skills" | Out-Null
Copy-Item -Recurse claude-social-content-skill "$HOME\.claude\skills\social-content"

Project-only (shared with your team through the repo): copy the folder to .claude/skills/social-content/ in your project.

Claude Code loads the skill automatically when a request matches its description. You can remove the .git folder from the installed copy.

Claude.ai

1. Make sure code execution is enabled: Settings > Capabilities, turn on "Create and edit files" (Team and Enterprise owners enable skills in organization settings).
2. Rename the folder to social-content and zip it, so the ZIP contains the social-content/ folder with SKILL.md inside.
3. Go to Customize > Skills, click "+", then "Create skill" and "Upload a skill".
4. Upload the ZIP and toggle the skill on.

Menu names can change; see Anthropic's help article "Using Skills in Claude" if the steps differ.

Other agents

Any agent that supports the Agent Skills SKILL.md standard can use this folder as-is: place social-content/ wherever that agent discovers skills. The frontmatter uses only standard fields (name, description, license).

Security

• Instructions only: Markdown and one CSV template.
• No scripts, no executables, no dependencies.
• No network access and no environment variables required (agent.json declares "network": [] and "env": []).
• Scanned on AgenticMart: https://agenticmart.org/verified

Limitations

• Platform limits are point-in-time; check references/platforms.md dates.
• The skill does not post, schedule or read analytics; it produces drafts and plans for you to publish.
• Disclosure guidance is general and US-centred; it is not legal advice.

Contributing

Issues and pull requests are welcome, especially updates to platform limits with a source and date. Keep contributions original, emoji-free and within the ethics rules in references/ethics.md.

License

MIT. Copyright (c) 2026 Esha Sabir. See LICENSE.