Pm Skills Claude Code

PM Skills for Claude Code

27 Product Management skills ready to use as /commands in Claude Code. Clone, open Claude Code, start shipping.

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O que é / What is this

pt-BR: Um kit de 27 skills de Product Management para o Claude Code. Cobre todo o ciclo de produto — discovery, delivery, strategy, validation, execution e go-to-market. Baseado nos frameworks de Teresa Torres, Ash Maurya, Sean Ellis, Marty Cagan, Rob Fitzpatrick e outros.

EN: A kit of 27 Product Management skills for Claude Code. Covers the full product lifecycle — discovery, delivery, strategy, validation, execution, and go-to-market. Built on frameworks from Teresa Torres, Ash Maurya, Sean Ellis, Marty Cagan, Rob Fitzpatrick, and more.

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Instalação / Installation

Opção 1: Clone direto (recomendado / recommended)

git clone https://github.com/flowgrammers/pm-skills-claude-code.git
cd pm-skills-claude-code
# Abra o Claude Code aqui / Open Claude Code here
# Todas as 27 skills estarão disponíveis como /commands

Opção 2: Instalação global / Global install

Instala as skills em ~/.claude/commands/ para usar em qualquer projeto.

# Unix/macOS/WSL
chmod +x scripts/install-global.sh
./scripts/install-global.sh

# Windows PowerShell
.\scripts\install-global.ps1

Opção 3: Manual

Copie os arquivos de .claude/commands/ para ~/.claude/commands/:

mkdir -p ~/.claude/commands
cp .claude/commands/*.md ~/.claude/commands/

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27 Skills — Catálogo Completo / Full Catalog

DISCOVERY (7) — Entender o problema / Understand the problem

Comando	Descrição	When to use
/persona	Personas com JTBD, behaviors, pain points	Project kickoff
/discovery	Ciclo de descoberta completo	Ill-defined problem
/interview-synthesis	Sintetiza entrevistas em padrões	After 3+ interviews
/competitive-analysis	Mapa competitivo	Before PRD or strategy
/opportunity-tree	OST de Teresa Torres	Deciding where to invest
/hypothesis	Hipóteses testáveis com kill criteria	Before any experiment
/customer-journey	Jornada do cliente (7 estágios)	End-to-end experience

DELIVERY (3) — Especificar a solução / Specify the solution

Comando	Descrição	When to use
/prd	PRD completo (8 seções)	Validated hypothesis
/user-stories	User stories INVEST	Break down for eng
/acceptance-criteria	Given/When/Then	Detail for QA

STRATEGY (7) — Priorizar e alinhar / Prioritize and align

Comando	Descrição	When to use
/prioritize	RICE scoring + recomendação	5+ features to sequence
/strategy	Canvas de estratégia (9 seções)	New quarter
/roadmap	Roadmap trimestral	Communicate to team
/okr	OKRs cascateados	Quarter start
/lean-canvas	Canvas de Ash Maurya	Business model validation
/pricing	7 modelos de pricing	Define monetization
/north-star	NSM + input metrics	Define main metric

VALIDATION (3) — Testar e medir / Test and measure

Comando	Descrição	When to use
/experiment-design	Design de pretotypes e A/B tests	Before building
/measure-pmf	Product-Market Fit (Sean Ellis)	50+ active users
/ab-test-analysis	Análise estatística de A/B test	After experiment

EXECUTION (2) — Preparar o lançamento / Prepare launch

Comando	Descrição	When to use
/pre-mortem	Risk analysis (Tigers framework)	2-3 weeks before launch
/launch-checklist	Checklist cross-functional	1-2 weeks before launch

COMMUNICATION & GTM (5) — Comunicar e lançar / Communicate and launch

Comando	Descrição	When to use
/release-notes	Release notes orientadas a benefício	Feature shipped
/stakeholder-update	Status executivo	Sprint end, board meeting
/gtm	Go-to-market completo	Product/feature launch
/battlecard	Battlecard competitiva	Position vs competitor
/ideal-customer-profile	ICP detalhado	Define target audience

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Workflows — Combos de Skills

Encadeie skills para fluxos completos / Chain skills for complete flows:

Workflow	Skills	Quando usar / When
Customer Discovery	/persona → /discovery → /interview-synthesis → /opportunity-tree	Começando do zero / Starting from scratch
Feature Kickoff	/hypothesis → /prd → /user-stories → /acceptance-criteria	Especificar feature / Spec a feature
Product Strategy	/competitive-analysis → /strategy → /okr → /roadmap → /stakeholder-update	Planejar trimestre / Plan the quarter
Validate & Launch	/experiment-design → /pre-mortem → /launch-checklist → /gtm	Testar e lançar / Test and launch
Pricing & GTM	/pricing → /ideal-customer-profile → /battlecard → /gtm	Monetizar / Monetize
Growth Sprint	/north-star → /experiment-design → /ab-test-analysis → /okr	Crescimento / Growth
Board Update	/measure-pmf → /stakeholder-update → /roadmap	Reunião com investidores / Investor meeting

Mais detalhes em tutorial/03-workflows.md.

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Como usar / How to use

Chamando uma skill / Calling a skill

/discovery
Problema: Churn alto em onboarding (35% em 7 dias)
Contexto: B2B SaaS CRM, 400 users, mid-market
Restrições: 2 semanas para decidir se faz PRD

Encadeando skills / Chaining skills

/persona → output: Persona "Alex, Sales Rep"
     ↓
/discovery → input: Persona Alex + churn problem
     ↓
/prd → input: Validated hypothesis from discovery
     ↓
/user-stories → input: Approved PRD

Regras de ouro / Golden rules

• Contexto mínimo: Problema + audiência + constraints
• Quanto mais específico, melhor: Dados > opiniões
• Skills são independentes: Mas muito mais poderosas encadeadas
• Refine iterativamente: Primeiro draft → refine → valide

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Jornadas / Journeys

Este kit inclui guias metodológicos completos:

Tutorial	Conteúdo / Content
00 — Como usar	Quick start, mapa de skills
01 — Jornada 0→1	7 fases: da ideia ao Product-Market Fit
02 — Jornada 1→100	4 fases: do PMF ao scale
03 — Workflows	7 workflows prontos com exemplos

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Frameworks & Fontes / Sources

Framework	Autor / Author	Skill
Opportunity Solution Tree	Teresa Torres	/opportunity-tree
Lean Canvas	Ash Maurya	/lean-canvas
Mom Test	Rob Fitzpatrick	/discovery, /interview-synthesis
PMF Survey (40%)	Sean Ellis	/measure-pmf
Superhuman PMF Engine	Rahul Vohra	/measure-pmf
Pretotyping / YODA	Alberto Savoia	/experiment-design
Growth Loops	Reforge	/north-star
RICE Scoring	Intercom	/prioritize
INVEST Stories	Mike Cohn	/user-stories
Gherkin/BDD	Cucumber	/acceptance-criteria
OKR Principles	55 Product Leaders (Lenny)	/okr
Pre-mortem	Gary Klein	/pre-mortem
Value-Based Pricing	Paddle/Price Intelligently	/pricing
ICP Framework	Multiple	/ideal-customer-profile

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Estrutura / Structure

pm-skills-claude-code/
├── README.md              ← Você está aqui / You are here
├── CLAUDE.md              ← Context file for Claude Code
├── LICENSE                ← MIT
├── .claude/commands/      ← 27 skills (the core)
├── tutorial/              ← 4 methodology guides
├── templates/             ← 4 fillable templates
└── scripts/               ← Global install scripts

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Requisitos / Requirements

• Claude Code instalado
• Conta Anthropic com acesso ao Claude Code

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Contribuindo / Contributing

PRs são bem-vindos! Para adicionar uma nova skill:

1. Crie um arquivo .md em .claude/commands/
2. Siga o formato das skills existentes (veja qualquer arquivo como referência)
3. Atualize o CLAUDE.md com a nova skill na tabela do domínio correspondente
4. Abra um PR com descrição do caso de uso

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Licença / License

MIT — use, modifique e distribua livremente.

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Made with Claude Code by Flowgrammers