Marketingskills AI Agent

Marketing Skills for AI Agents

A collection of AI agent skills focused on marketing tasks. Built for technical marketers and founders who want AI coding agents to help with conversion optimization, copywriting, SEO, analytics, and growth engineering. Works with Claude Code, OpenAI Codex, Cursor, Windsurf, and any agent that supports the Agent Skills spec.

Built by Corey Haines. Need hands-on help? Check out Conversion Factory — Corey's agency for conversion optimization, landing pages, and growth strategy. Want to learn more about marketing? Subscribe to Swipe Files. Want to get dangerously good at using AI for marketing? Check out AI Marketing Training. Want an autonomous AI agent that uses these skills to be your CMO? Try Magister.

New to the terminal and coding agents? Check out the companion guide Coding for Marketers.

Want your agent to read your marketing accounts? Follow the guided tool connection workflow for scoped credentials and a first read-only result.

Contributions welcome! Found a way to improve a skill or have a new one to add? Open a PR.

Run into a problem or have a question? Open an issue — we're happy to help.

Partners

The library is free and MIT-licensed. Verified Partners fund the work — vetted, disclosed tool integrations, listed alongside the neutral options and never influencing what the core skills recommend. The full rules and boundaries are in tools/PARTNERS.md. Become a partner →

<!-- PARTNERS:START -->

◆ Converly — Conversion tracking / attribution. Server-side conversion tracking that fires when someone submits a form, books a meeting, or starts a chat — passing click IDs and identifiers for Enhanced Conversions (Google) and stronger match quality (Meta), across about 100 tools. CLI + MCP so your agent sets it up in minutes. → Integration guide

◆ Ploy — AI website & growth platform. AI marketing platform built around a hosted website builder — an in-app agent that builds and publishes pages, PloyDB for pages at scale, routing to add pages to an existing site, built-in analytics and visitor identification, and a CLI for coding agents. → Integration guide

◆ AIsa — SEO, search & social data. One AIsa key, pay as you go, instead of a subscription to every data platform. Agents get SEO, search, social, and market data from Similarweb, Semrush, Ahrefs, DataForSEO, Tavily, Reddit, X, and more through REST or MCP, and pay only for the calls they make. → Integration guide

◆ Omnia — AI search visibility (AEO). Omnia tracks how AI engines answer your customers' questions every day: visibility, citations, Share of Voice and sentiment for your brand and competitors. Connect the Omnia MCP to Claude and these skills run on real AI answers data instead of guesses. Or let your Omnia Agent turn it into prioritized work that you review and approve. → Integration guide

◆ Livestorm — Webinars & virtual events. Browser-based platform for webinars, virtual events, and online meetings, with registration pages, live engagement, recordings, and analytics. A REST API, webhooks, and an official MCP server let agents create events, manage registrants, and pull attendance data. → Integration guide

<!-- PARTNERS:END --> <!-- The Partners block above is generated from partners.json — run `node scripts/sync-partners.mjs` after editing it. -->

What are Skills?

Skills are markdown files that give AI agents specialized knowledge and workflows for specific tasks. When you add these to your project, your agent can recognize when you're working on a marketing task and apply the right frameworks and best practices.

How Skills Work Together

Skills reference each other and build on shared context. The product-marketing skill is the foundation — every other skill checks it first to understand your product, audience, and positioning before doing anything.

                            ┌──────────────────────────────────────┐
                            │          product-marketing           │
                            │    (read by all other skills first)  │
                            └──────────────────┬───────────────────┘
                                               │
    ┌──────────────┬─────────────┬─────────────┼─────────────┬──────────────┬──────────────┐
    ▼              ▼             ▼             ▼             ▼              ▼              ▼
┌──────────┐ ┌──────────┐ ┌──────────┐ ┌────────────┐ ┌──────────┐ ┌─────────────┐ ┌───────────┐
│  SEO &   │ │   CRO    │ │Content & │ │  Paid &    │ │ Growth & │ │  Sales &    │ │ Strategy  │
│ Content  │ │          │ │   Copy   │ │Measurement │ │Retention │ │    GTM      │ │           │
├──────────┤ ├──────────┤ ├──────────┤ ├────────────┤ ├──────────┤ ├─────────────┤ ├───────────┤
│seo-audit │ │cro       │ │copywritin│ │ads         │ │referrals │ │revops       │ │mktg-ideas │
│ai-seo    │ │signup    │ │copy-edit │ │ad-creative │ │free-tools│ │sales-enable │ │mktg-psych │
│site-arch │ │onboarding│ │cold-email│ │ab-testing  │ │churn-    │ │launch       │ │customer-  │
│programm  │ │popups    │ │emails    │ │analytics   │ │ prevent  │ │pricing      │ │ research  │
│schema    │ │paywalls  │ │social    │ │            │ │community │ │competitors  │ │reverse-   │
│content   │ │          │ │video     │ │            │ │lead-magnt│ │comp-profile │ │ eng-mktg  │
│aso       │ │          │ │image     │ │            │ │co-mktg   │ │directory    │ │           │
│link-build│ │          │ │sms       │ │            │ │          │ │prospecting  │ │           │
└────┬─────┘ └────┬─────┘ └────┬─────┘ └─────┬──────┘ └────┬─────┘ └──────┬──────┘ └─────┬─────┘
     │            │            │              │             │              │              │
     └────────────┴─────┬──────┴──────────────┴─────────────┴──────────────┴──────────────┘
                        │
         Skills cross-reference each other:
           copywriting ↔ cro ↔ ab-testing
           revops ↔ sales-enablement ↔ cold-email
           seo-audit ↔ schema ↔ ai-seo
           customer-research → copywriting, cro, competitors

See each skill's Related Skills section for the full dependency map.

Available Skills

<!-- SKILLS:START -->

Skill	Description
ab-testing	When the user wants to plan, run, or read A/B tests, or asks a judgement call on one: is the result real, can we stop,...
ad-creative	When the user wants to write or judge ad creative, or asks which ad, hook, or angle to run or kill: headlines, primary...
ads	When the user wants to plan, run, or fix paid ads on Google, Meta, and LinkedIn, or asks a judgement call on them: are...
ai-seo	When the user wants to get cited and recommended in AI answers (ChatGPT, Perplexity, AI Overviews), or asks why AI...
analytics	When the user wants to set up or audit analytics, or asks whether a metric or number is calculated right, what to...
aso	When the user wants to audit or optimize an App Store or Google Play listing, or asks which title, keywords, or...
attribution	When the user wants to work out which marketing drives revenue, or asks whether a channel is really working, which...
churn-prevention	When the user wants to reduce churn, or asks why customers cancel, whether to offer a discount or pause: cancellation...
co-marketing	When the user wants co-marketing partners or joint campaigns, or asks whether a partner fits, a size mismatch matters,...
cold-email	When the user wants to write or run B2B cold outbound, or asks whether an opener, reason to reach out, or email works...
community-marketing	When the user wants to build or grow an online community, or asks whether a community is worth it, where to host it, or...
competitor-profiling	When the user wants to research competitors into dated profiles, or asks what a rival charges, claims, or is doing, or...
competitors	When the user wants to create or audit comparison and alternative pages ('X vs Y', 'X alternative', 'best X...
content-strategy	When the user wants to plan content, or asks which topic or piece to prioritize, what to write about, or why posts...
conversion-tracking	When the user wants to set up, audit, or fix conversion tracking to Google Ads, Meta, GA4, LinkedIn, and TikTok, or...
copy-editing	When the user wants to edit, tighten, proofread, or refresh existing copy, or asks whether to keep, cut, or change a...
copywriting	When the user wants to write or rewrite page copy (homepage, landing, pricing, feature), or asks which headline,...
cro	When the user wants more conversions from a page or form, or asks why a page isn't converting, what to change first, or...
customer-research	When the user wants to run or synthesize customer research, or asks what customer quotes, reviews, or feedback really...
directory-submissions	When the user wants to list a product in startup, SaaS, AI, MCP, and review directories, or asks which directories are...
emails	When the user wants to create or improve automated email sequences, or asks what to send, when, or whether an email or...
events	When the user wants to plan, run, sponsor, or speak at events, or asks whether an event or booth is worth the money:...
free-tools	When the user wants to plan or build a free tool as marketing, or asks whether a tool idea is worth building or which...
image	When the user wants to create, generate, edit, or optimize marketing images, or asks which approach to take (generate,...
influencer-marketing	When the user wants creator, influencer, or ambassador partnerships, or asks which creators fit, what to pay, which...
launch	When the user wants to plan a product or feature launch, or asks whether it's ready, when to announce, or how to get...
lead-magnets	When the user wants to plan or improve a lead magnet, or asks what to give away for emails or how much to ask in return...
link-building	When the user wants backlinks and mentions that lift rankings and AI citations, or asks how to get sites to link or...
marketing-council	When the user wants several expert takes on a marketing decision, or asks what a famous marketer would say about it: a...
marketing-ideas	When the user wants marketing ideas or growth tactics for a software product, or asks what to try to get attention or...
marketing-loops	When the user wants a recurring marketing job an AI agent runs on a cadence or trigger, or asks what a weekly or daily...
marketing-plan	When the user wants a full marketing or go-to-market plan for a client, an advised company, or their own product, or...
marketing-psychology	When the user wants to apply psychology to marketing, or asks why buyers behave or value things as they do, or whether...
offers	When the user wants to design or improve the offer itself, or asks why it isn't selling or how to add urgency honestly:...
onboarding	When the user wants better onboarding and activation, or asks why new users don't stick or what the first session...
paywalls	When the user wants to create or improve in-app paywalls and upgrade moments, or asks when or how hard to ask free...
popups	When the user wants to create or improve popups, modals, slide-ins, sticky bars, and banners, or asks whether one will...
pricing	When the user wants to set pricing and packaging, or asks what to charge, whether to raise prices, or how to move...
product-marketing	When the user wants to create or update the product marketing context doc (.agents/product-marketing.md), or asks what...
programmatic-seo	When the user wants SEO pages at scale from templates and data, or asks whether a page set will rank or look thin:...
prospecting	When the user wants to find and qualify prospects for outbound, or asks who to target first, which signal to...
public-relations	When the user wants press and media coverage, or asks what to say to a reporter, whether a story is newsworthy, or how...
referrals	When the user wants referral and affiliate programs or word of mouth, or asks what to reward, how much to pay, or which...
reverse-engineer-marketing	When the user wants to know how another company grew and what to copy, or asks what a competitor did and when: a dated...
revops	When the user wants to design revenue operations, or asks when a lead is ready for sales or why sales and marketing...
sales-enablement	When the user wants sales collateral, or asks what to give a champion or rep, or how to answer an objection or make the...
schema	When the user wants to add, fix, or validate schema markup (JSON-LD), or asks which type fits a page or whether some...
seo-audit	When the user wants to audit or diagnose SEO, or asks why traffic dropped, a page won't rank, or whether a setup like...
signup	When the user wants better signup, registration, and trial start flows, or asks which fields or steps to cut or whether...
site-architecture	When the user wants to plan or restructure a website, or asks which pages they need or where something belongs:...
sms	When the user wants SMS, MMS, or WhatsApp marketing, or asks whether texting is worth it or a message is allowed:...
social	When the user wants organic social content for LinkedIn, X, Instagram, TikTok, or Facebook, or asks what to post, which...
video	When the user wants to create video with AI tools or code, or asks which approach to use (screen recording, AI avatar,...

<!-- SKILLS:END -->

Installation

Option 1: CLI Install (Recommended)

Use npx skills to install skills directly:

# Install all skills
npx skills add coreyhaines31/marketingskills

# Install specific skills
npx skills add coreyhaines31/marketingskills --skill cro copywriting

# List available skills
npx skills add coreyhaines31/marketingskills --list

The CLI detects which agents you have installed and asks where to install. For Claude Code it installs into .claude/skills/; universal agents share .agents/skills/.

[!TIP] If you run the command from inside an agent session (e.g., asking Claude Code to install the skills for you), the CLI runs non-interactively and may only install to the universal .agents/skills/ directory, which Claude Code does not read. Pass the agent explicitly:

npx skills add coreyhaines31/marketingskills -a claude-code

Option 2: Claude Code Plugin

Install via Claude Code's built-in plugin system:

# Add the marketplace
/plugin marketplace add coreyhaines31/marketingskills

# Install all marketing skills
/plugin install marketing-skills

Note: /plugin is only available in an interactive Claude Code CLI session. It is not available in Claude Code on the web, GitHub Actions, or other non-interactive/remote environments — in those cases you'll see /plugin isn't available in this environment. Use Option 1 (npx skills) instead, or the equivalent CLI commands:

claude plugin marketplace add coreyhaines31/marketingskills
claude plugin install marketing-skills@marketingskills

Option 3: OpenAI Codex Plugin

Install via Codex's plugin system:

# Add the marketplace
codex plugin marketplace add coreyhaines31/marketingskills

# Then browse and install from inside a Codex session
/plugins

Select marketing-skills to install all skills. To pick up new releases later, run codex plugin marketplace upgrade.

Option 4: Clone and Copy

Clone the entire repo and copy the skills folder:

git clone https://github.com/coreyhaines31/marketingskills.git
cp -r marketingskills/skills/* .agents/skills/

Option 5: Git Submodule

Add as a submodule for easy updates:

git submodule add https://github.com/coreyhaines31/marketingskills.git .agents/marketingskills

Then reference skills from .agents/marketingskills/skills/.

Option 6: Fork and Customize

1. Fork this repository
2. Customize skills for your specific needs
3. Clone your fork into your projects

Option 7: SkillKit (Multi-Agent)

Use SkillKit to install skills across multiple AI agents (Claude Code, Cursor, Copilot, etc.):

# Install all skills
npx skillkit install coreyhaines31/marketingskills

# Install specific skills
npx skillkit install coreyhaines31/marketingskills --skill cro copywriting

# List available skills
npx skillkit install coreyhaines31/marketingskills --list

Option 8: Claude Web Skill ZIPs

Download the desired <name>-claude-web.zip from Releases, then use Customize → Skills → + Create skill → Upload a skill in Claude. Each archive contains one skill. Account permissions and code execution must allow skills.

The web-target archive uses an explicitly reviewed shorter description; its instructions and resources are preserved. The attached web manifest lists any skills whose description still needs review; newly created release notes also summarize omissions. Installing a ZIP does not configure local CLIs, MCP servers, credentials, or related skills. See release packaging and verification for archive contents, source variants, and unverified client limitations.

Option 9: Perplexity Computer Skill ZIPs

Download the desired <name>-perplexity.zip from Releases, then in Perplexity Computer use Plugins → Add custom → Skill → Upload skill. These archives keep the original skill files with SKILL.md at the root, which Perplexity requires; the source and Claude web ZIPs nest the skill in a folder and won't upload there. Installing a ZIP doesn't configure local CLIs, MCP servers, or related skills.

Upgrading from v1.x to v2.0

v2.0 renames 17 skills and consolidates page-cro + form-cro into a single cro skill. If you installed the v1.x skills, you'll have stale old-name folders in your install directory after upgrading — the new skills install alongside the old ones, so you'll see both skills/page-cro/ and skills/cro/, etc. Clean them up:

# From the directory where you installed the skills (e.g., .agents/skills/ or .claude/skills/)
rm -rf page-cro form-cro \
       ab-test-setup analytics-tracking aso-audit competitor-alternatives \
       email-sequence free-tool-strategy launch-strategy onboarding-cro \
       paid-ads paywall-upgrade-cro popup-cro pricing-strategy \
       product-marketing-context referral-program schema-markup \
       signup-flow-cro social-content

Then reinstall the v2.0 skills via your usual method (e.g., npx skills add coreyhaines31/marketingskills).

Migrate the product marketing context file

In v2.0 the context file moved from .claude/ to .agents/ and was renamed from product-marketing-context.md to product-marketing.md. Move your existing context file:

mkdir -p .agents
# v2.0 file (or pre-v2.0 file with new name)
mv .claude/product-marketing.md .agents/product-marketing.md 2>/dev/null
# pre-v2.0 file with legacy name
mv .claude/product-marketing-context.md .agents/product-marketing.md 2>/dev/null

Skills will still check .claude/ and the legacy product-marketing-context.md filename as fallbacks, so nothing breaks if you don't migrate.

Full rename map

Old	New
ab-test-setup	ab-testing
analytics-tracking	analytics
aso-audit	aso
competitor-alternatives	competitors
email-sequence	emails
form-cro	merged into cro
free-tool-strategy	free-tools
launch-strategy	launch
onboarding-cro	onboarding
page-cro	cro
paid-ads	ads
paywall-upgrade-cro	paywalls
popup-cro	popups
pricing-strategy	pricing
product-marketing-context	product-marketing
referral-program	referrals
schema-markup	schema
signup-flow-cro	signup
social-content	social

Usage

Once installed, just ask your agent to help with marketing tasks:

"Help me optimize this landing page for conversions"
→ Uses cro skill

"Write homepage copy for my SaaS"
→ Uses copywriting skill

"Set up GA4 tracking for signups"
→ Uses analytics skill

"Create a 5-email welcome sequence"
→ Uses emails skill

You can also invoke skills directly:

/cro
/emails
/seo-audit

Skill Categories

Conversion Optimization

• cro - Pages and forms
• signup - Registration flows
• onboarding - Post-signup activation
• popups - Modals and overlays
• paywalls - In-app upgrade moments

Content & Copy

• copywriting - Marketing page copy
• copy-editing - Edit and polish existing copy
• cold-email - B2B cold outreach emails and sequences
• emails - Automated email flows
• social - Social media content
• image - AI image generation, design tools, and optimization

SEO & Discovery

• seo-audit - Technical and on-page SEO
• ai-seo - AI search optimization (AEO, GEO, LLMO)
• link-building - Earned links and mentions on AI-cited pages
• programmatic-seo - Scaled page generation
• site-architecture - Page hierarchy, navigation, URL structure
• competitors - Comparison and alternative pages
• schema - Structured data

Paid & Distribution

• ads - Google, Meta, LinkedIn ad campaigns
• events - Webinars, conferences, sponsorships, speaking
• ad-creative - Bulk ad creative generation and iteration
• social - Social media scheduling and strategy

Measurement & Testing

• analytics - Event tracking setup
• conversion-tracking - Pixels, conversion tags, server-side delivery, and tracking audits
• ab-testing - Experiment design

Retention

• churn-prevention - Cancel flows, save offers, dunning, payment recovery

Growth Engineering

• co-marketing - Partner identification and joint campaigns
• free-tools - Marketing tools and calculators
• referrals - Referral and affiliate programs

Strategy & Monetization

• marketing-ideas - 140 SaaS marketing ideas
• marketing-psychology - Mental models and psychology
• launch - Product launches and announcements
• pricing - Pricing, packaging, and monetization
• reverse-engineer-marketing - Growth teardowns of any company, with plays to copy

Sales & RevOps

• revops - Lead lifecycle, scoring, routing, pipeline management
• sales-enablement - Sales decks, one-pagers, objection docs, demo scripts

Contributing

Found a way to improve a skill? Have a new skill to suggest? PRs and issues welcome!

See CONTRIBUTING.md for guidelines on adding or improving skills.

License

MIT - Use these however you want.

<br /> <br /> <a href="https://vercel.com/open-source-program"> <img alt="Vercel OSS Program" src="https://vercel.com/oss/program-badge-2026.svg" /> </a>